| “It’s about Radio and TV interviews creating emotional triggers that result in buying responses…how to convey your message in a manner that the entire audience can relate to…It’s not what the guest or the spokesperson says that has influence and effect with an audience… It’s what that audience hears that makes or breaks your presentation…” Michael Dresser |
Marilyn Innerfeld, author of Healing Through Love, had gone through training previously but was
astounded with Michael's technique. "He doesn't just talk 'at' me...that's not his style. He made me do more
work on preparation, then challenged me to really 'get into' my message in various ways. He pushed me to
be more assertive and direct my answers to the audience in a way that captures their attention. He taught
me to refer to my book again and again in new and varied ways, and I feel totally prepared for both radio
and TV appearances as a result of this work. In fact, if I were listening to myself talking on a radio show, I
would buy my book in a flash. Rather than allow a radio host take the lead, I have discovered how to make
the show work for ME! I found my passion in discussing my book and my work, all thanks to Michael!"
astounded with Michael's technique. "He doesn't just talk 'at' me...that's not his style. He made me do more
work on preparation, then challenged me to really 'get into' my message in various ways. He pushed me to
be more assertive and direct my answers to the audience in a way that captures their attention. He taught
me to refer to my book again and again in new and varied ways, and I feel totally prepared for both radio
and TV appearances as a result of this work. In fact, if I were listening to myself talking on a radio show, I
would buy my book in a flash. Rather than allow a radio host take the lead, I have discovered how to make
the show work for ME! I found my passion in discussing my book and my work, all thanks to Michael!"
• The no-fail strategy you can use to KEEP THE
AUDIENCE INTERESTED in what you’re saying
• How to make sure the audience hears your CORE
MESSAGE
• Find out the ONE THING that causes your listeners to
feel like they are a part of your interview
• Learn how to bridge back to your message with every
question–Don’t let the host lead you away from your core
message.
• Discover how to always answer the true question of
the audience…What’s In It For Me?
AUDIENCE INTERESTED in what you’re saying
• How to make sure the audience hears your CORE
MESSAGE
• Find out the ONE THING that causes your listeners to
feel like they are a part of your interview
• Learn how to bridge back to your message with every
question–Don’t let the host lead you away from your core
message.
• Discover how to always answer the true question of
the audience…What’s In It For Me?
| Taffy Wagner Knows Just How Effective Dresser Media Training Can Be "Before my training with Michael, I approached every interview with high anxiety and nervousness. Whenever the phone rung my heartbeat would start racing. What Michael shared and taught me, has given me a new excitement about radio interviews, seminars and workshops that I am teaching. I have no anxiety anymore because I am in control and free to run with it. I have begun receiving sales like never before. Even if I did not get sales, the impact of training and what I am able to share is worth it. Thanks Michael for being an integral part of moving me to the next level. Dr. Taffy W. Wagner, author of Debt Dilemma, Discharged Into Debt and Homebuyer’s Helper(How to Have and Hold on to your House) www.journeytowholeness.net |
If authors think the process of writing a book and getting it published is a difficult process, wait till
they get to the next, even more baffling stage of the game: marketing the project which they
have poured their blood, sweat and tears into over a period of years if not decades. Putting
together PR materials, contacting media outlets, dealing with producers, hosts, journalists and
every one in between will test the metal of even the bravest amongst us.
All too often the hard work can go unnoticed if the author is not able to package and get his
message across in a concise, succinct manner that draws the radio listener, television watcher or
newspaper reader into the heart of the story.
Even the most brilliant of souls can find themselves caught up and lost in the agenda of a media
outlet which, after all, has an overriding obligation to satisfy the most important aspect of their
business: the consumers of their messages.
Michael Dresser has utilized his 25 year of experience and knowledge to create a program that
gives people the ability to bring their message home with confidence, clarity and the relevance
needed to intrigue the buying public, no matter what subject matter might be.
they get to the next, even more baffling stage of the game: marketing the project which they
have poured their blood, sweat and tears into over a period of years if not decades. Putting
together PR materials, contacting media outlets, dealing with producers, hosts, journalists and
every one in between will test the metal of even the bravest amongst us.
All too often the hard work can go unnoticed if the author is not able to package and get his
message across in a concise, succinct manner that draws the radio listener, television watcher or
newspaper reader into the heart of the story.
Even the most brilliant of souls can find themselves caught up and lost in the agenda of a media
outlet which, after all, has an overriding obligation to satisfy the most important aspect of their
business: the consumers of their messages.
Michael Dresser has utilized his 25 year of experience and knowledge to create a program that
gives people the ability to bring their message home with confidence, clarity and the relevance
needed to intrigue the buying public, no matter what subject matter might be.
| Contact Michael Dresser through Greenman Productions 262-236-3891 suzyg@michaeldressershow.com |
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| • Generating your message in a way that the "entire" audience relates. • Using your words to connect with the audience in such a way that they personally experience your presentation. • Identifying your core message and how to stay on target. • Making sure the “intent” of your message matches the “effect” it has on the audience. • Rehearsing Pitch, Tone and Pace to ensure compelling and entertaining delivery. |
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Listen to Michael Dresser live Monday
thru Thursday on the Lifestyle Talk
Radio Network from 3:00 pm to 6:00
Central Time. Syndicated to over 50
stations throughout the country, and
picked up internationally, the Michael
Dresser Show is informative and
entertaining.
thru Thursday on the Lifestyle Talk
Radio Network from 3:00 pm to 6:00
Central Time. Syndicated to over 50
stations throughout the country, and
picked up internationally, the Michael
Dresser Show is informative and
entertaining.
|
| Michael Dresser Media Training & Corporate Training Micheal Dresser is a Syndicated Radio Talk Show Host and Nationally Recognized Media Coach |
• Generating your message in a way that your “entire”
work force and prospect/client-base relates.
• Using your words to connect in such a way that they
personally experience your presentation.
• Identifying your core message and how to stay on
target.
• Making sure the “intent” of your message matches
the “effect” it has on your work force and
prospect/client-base.
• Rehearsing pitch, tone and pace to ensure a
compelling and entertaining delivery.
• Discovering how to always answer the true question
of a potential client: “What’s in it for ME?”
• Implementing the no-fail strategy you can use to
maintain the interest of your audience.
• Discovering the single most important strategy that
will cause your listeners to feel like they are part of the
interview.
• How to efficiently and concisely turn words into
“sales.”
work force and prospect/client-base relates.
• Using your words to connect in such a way that they
personally experience your presentation.
• Identifying your core message and how to stay on
target.
• Making sure the “intent” of your message matches
the “effect” it has on your work force and
prospect/client-base.
• Rehearsing pitch, tone and pace to ensure a
compelling and entertaining delivery.
• Discovering how to always answer the true question
of a potential client: “What’s in it for ME?”
• Implementing the no-fail strategy you can use to
maintain the interest of your audience.
• Discovering the single most important strategy that
will cause your listeners to feel like they are part of the
interview.
• How to efficiently and concisely turn words into
“sales.”
| The Tenets of Dresser Corporate Training Include |
| The Tenets of Dresser Media Training Include |
| Learn How to Make These Precepts an Every Day Part of Your Professional Life |
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