| “It’s about Radio and TV interviews creating emotional triggers that result in buying responses…how to convey your message in a manner that the entire audience can relate to…It’s not what the guest or the spokesperson says that has influence and effect with an audience… It’s what that audience hears that makes or breaks your presentation…” Michael Dresser |
Marilyn Innerfeld, author of Healing Through Love, had gone through training previously but was astounded with
Michael's technique. "He doesn't just talk 'at' me...that's not his style. He made me do more work on preparation,
then challenged me to really 'get into' my message in various ways. He pushed me to be more assertive and
direct my answers to the audience in a way that captures their attention. He taught me to refer to my book again
and again in new and varied ways, and I feel totally prepared for both radio and TV appearances as a result of
this work. In fact, if I were listening to myself talking on a radio show, I would buy my book in a flash. Rather than
allow a radio host take the lead, I have discovered how to make the show work for ME! I found my passion in
discussing my book and my work, all thanks to Michael!"
Michael's technique. "He doesn't just talk 'at' me...that's not his style. He made me do more work on preparation,
then challenged me to really 'get into' my message in various ways. He pushed me to be more assertive and
direct my answers to the audience in a way that captures their attention. He taught me to refer to my book again
and again in new and varied ways, and I feel totally prepared for both radio and TV appearances as a result of
this work. In fact, if I were listening to myself talking on a radio show, I would buy my book in a flash. Rather than
allow a radio host take the lead, I have discovered how to make the show work for ME! I found my passion in
discussing my book and my work, all thanks to Michael!"
• The no-fail strategy you can use to KEEP THE AUDIENCE
INTERESTED in what you’re saying
• How to make sure the audience hears your CORE MESSAGE
• Find out the ONE THING that causes your listeners to feel like
they are a part of your interview
• Learn how to bridge back to your message with every question–
Don’t let the host lead you away from your core message.
• Discover how to always answer the true question of the
audience…What’s In It For Me?
INTERESTED in what you’re saying
• How to make sure the audience hears your CORE MESSAGE
• Find out the ONE THING that causes your listeners to feel like
they are a part of your interview
• Learn how to bridge back to your message with every question–
Don’t let the host lead you away from your core message.
• Discover how to always answer the true question of the
audience…What’s In It For Me?
| Taffy Wagner Knows Just How Effective Dresser Media Training Can Be "Before my training with Michael, I approached every interview with high anxiety and nervousness. Whenever the phone rung my heartbeat would start racing. What Michael shared and taught me, has given me a new excitement about radio interviews, seminars and workshops that I am teaching. I have no anxiety anymore because I am in control and free to run with it. I have begun receiving sales like never before. Even if I did not get sales, the impact of training and what I am able to share is worth it. Thanks Michael for being an integral part of moving me to the next level. Dr. Taffy W. Wagner, author of Debt Dilemma, Discharged Into Debt and Homebuyer’s Helper(How to Have and Hold on to your House) www.journeytowholeness.net |
If authors think the process of writing a book and getting it published is a difficult process, wait till
they get to the next, even more baffling stage of the game: marketing the project which they have
poured their blood, sweat and tears into over a period of years if not decades. Putting together PR
materials, contacting media outlets, dealing with producers, hosts, journalists and every one in
between will test the metal of even the bravest amongst us.
All too often the hard work can go unnoticed if the author is not able to package and get his message
across in a concise, succinct manner that draws the radio listener, television watcher or newspaper
reader into the heart of the story.
Even the most brilliant of souls can find themselves caught up and lost in the agenda of a media
outlet which, after all, has an overriding obligation to satisfy the most important aspect of their
business: the consumers of their messages.
Michael Dresser has utilized his 25 year of experience and knowledge to create a program that gives
people the ability to bring their message home with confidence, clarity and the relevance needed to
intrigue the buying public, no matter what subject matter might be.
they get to the next, even more baffling stage of the game: marketing the project which they have
poured their blood, sweat and tears into over a period of years if not decades. Putting together PR
materials, contacting media outlets, dealing with producers, hosts, journalists and every one in
between will test the metal of even the bravest amongst us.
All too often the hard work can go unnoticed if the author is not able to package and get his message
across in a concise, succinct manner that draws the radio listener, television watcher or newspaper
reader into the heart of the story.
Even the most brilliant of souls can find themselves caught up and lost in the agenda of a media
outlet which, after all, has an overriding obligation to satisfy the most important aspect of their
business: the consumers of their messages.
Michael Dresser has utilized his 25 year of experience and knowledge to create a program that gives
people the ability to bring their message home with confidence, clarity and the relevance needed to
intrigue the buying public, no matter what subject matter might be.
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| • Generating your message in a way that the "entire" audience relates. • Using your words to connect with the audience in such a way that they personally experience your presentation. • Identifying your core message and how to stay on target. • Making sure the “intent” of your message matches the “effect” it has on the audience. • Rehearsing Pitch, Tone and Pace to ensure compelling and entertaining delivery. |
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| Michael Dresser Media Training & Corporate Training Micheal Dresser is a Syndicated Radio Talk Show Host and Nationally Recognized Media Coach |
• Generating your message in a way that your “entire” work
force and prospect/client-base relates.
• Using your words to connect in such a way that they
personally experience your presentation.
• Identifying your core message and how to stay on target.
• Making sure the “intent” of your message matches the “effect”
it has on your work force and prospect/client-base.
• Rehearsing pitch, tone and pace to ensure a compelling and
entertaining delivery.
• Discovering how to always answer the true question of a
potential client: “What’s in it for ME?”
• Implementing the no-fail strategy you can use to maintain the
interest of your audience.
• Discovering the single most important strategy that will cause
your listeners to feel like they are part of the interview.
• How to efficiently and concisely turn words into “sales.”
force and prospect/client-base relates.
• Using your words to connect in such a way that they
personally experience your presentation.
• Identifying your core message and how to stay on target.
• Making sure the “intent” of your message matches the “effect”
it has on your work force and prospect/client-base.
• Rehearsing pitch, tone and pace to ensure a compelling and
entertaining delivery.
• Discovering how to always answer the true question of a
potential client: “What’s in it for ME?”
• Implementing the no-fail strategy you can use to maintain the
interest of your audience.
• Discovering the single most important strategy that will cause
your listeners to feel like they are part of the interview.
• How to efficiently and concisely turn words into “sales.”
| The Tenets of Dresser Corporate Training Include |
| The Tenets of Dresser Media Training Include |
| Learn How to Make These Precepts an Every Day Part of Your Professional Life |
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