| Irwin Zucker, President of Promotion in Motion and Founder of the Book Publicists of Southern California |
Irwin Zucker has seen the book business evolve from a fairly straight
forward affair to a time when the arena has become multi-faceted with
such innovations, the Internet, satellite radio and the consolidation of
media companies.
Embracing the newest outlets which technology has provided, Irwin
Zucker and Brad Butler seek to give their clients guidance on the best
avenues and methods of exposure promote the books, publications
and services offered by a wide range of writers, professionals, political
organizations, travel companies and educators.
While seeking exposure to widest possible audience in Radio/TV/Print
Press and on the Internet, Promotion in Motion provides advice on
the best angles of promotion for various media outlets and how clients
can best handle the stresses of interviewing and presenting their
cases whatever the media outlet. Convincing the public that they need
your book is a vital aspect of promotion.
forward affair to a time when the arena has become multi-faceted with
such innovations, the Internet, satellite radio and the consolidation of
media companies.
Embracing the newest outlets which technology has provided, Irwin
Zucker and Brad Butler seek to give their clients guidance on the best
avenues and methods of exposure promote the books, publications
and services offered by a wide range of writers, professionals, political
organizations, travel companies and educators.
While seeking exposure to widest possible audience in Radio/TV/Print
Press and on the Internet, Promotion in Motion provides advice on
the best angles of promotion for various media outlets and how clients
can best handle the stresses of interviewing and presenting their
cases whatever the media outlet. Convincing the public that they need
your book is a vital aspect of promotion.
- Get as much exposure as possible on Radio, TV, in the
Press and on the Internet. Promotion in Motion employs a
variety of different programs to suit out clients needs and
expectations.
- Advice on best angles and outlets for promotion of books,
products and services offered by our clients. Media
coaching that enables our clients to develop the skills
necessary for selling their products and services to the
public.
- Generate promotional materials which transmits the proper
message quickly and with force. We also will tailor PR
materials to fit with certain types of outlets.
- Identify the most viable avenues for the widest and best
possible exposure. We have the capability to edit video
and audio files of interviews or events for posting on
video sharing websites and our own websites.
- Create press releases through NewsReleaseWire.com, all
of which are immediately picked up Google News Service.
Press Release are converted into Word Documents for use
as PR materials.
- Place books and promotional materials for downloading on
our website. If required, Promotion in Motion can build a
website for a flat fee with permanent hosting involving NO
MONTHLY FEES.
- When Promotion in Motion enters into a long term contract
we always strive to give our clients good value, therefore
if it necessary the contract will be extended at no
additional cost in order that OUR CLIENTS COME AWAY
SATSIFIED.
Their Press Release Service, NewsReleaseWire.com goes
out to all their members and media outlets throughout the world.
Through arrangements between NewsReleaseWire.com and Google,
all their Press Releases are automatically picked up by Google News
Service. While Google News is Number 8 in terms of traffic, they own
the Internet search business with a 70% market share.
The name of the game is to pump content on to the Internet with links
back to your website, this will increase your ranking amongst the
search engines. Releases should be pertinent to an event, a story in
the news or some aspect of your business and written in a journalistic
style not exceeding 450 words.
out to all their members and media outlets throughout the world.
Through arrangements between NewsReleaseWire.com and Google,
all their Press Releases are automatically picked up by Google News
Service. While Google News is Number 8 in terms of traffic, they own
the Internet search business with a 70% market share.
The name of the game is to pump content on to the Internet with links
back to your website, this will increase your ranking amongst the
search engines. Releases should be pertinent to an event, a story in
the news or some aspect of your business and written in a journalistic
style not exceeding 450 words.
| Promotion in Motion 6464 Sunset Blvd., Suite 755 Hollywood, CA 90064 323-461-3921 irwinzuckerpr@aol.com brad@promotioninmotion.net |
Broadcast Interview Source is a clearing house
for experts on every range of discipline. Members
get their profile in the printed Yearbook of Experts,
profile page online and the ability to generate one
Internet Press Release every week. .
for experts on every range of discipline. Members
get their profile in the printed Yearbook of Experts,
profile page online and the ability to generate one
Internet Press Release every week. .
With over 50 years in Public Relations, Irwin
Zucker has promoted books and their authors
from every genre and category. His first client
was Norman Vincent Peale, and since then he
has represented such luminaries as Steve
Allen, Jacqueline Susann, Helen Gurley Brown,
Zsa Zsa Gabor, Harvey McKay, Burl Ives,
Dinah Shore, Veronica Lake and many others.
Thirty years ago Irwin founded the Book
Publicists of Southern California as
networking organization for all types of kinds of
interested people.
Zucker has promoted books and their authors
from every genre and category. His first client
was Norman Vincent Peale, and since then he
has represented such luminaries as Steve
Allen, Jacqueline Susann, Helen Gurley Brown,
Zsa Zsa Gabor, Harvey McKay, Burl Ives,
Dinah Shore, Veronica Lake and many others.
Thirty years ago Irwin founded the Book
Publicists of Southern California as
networking organization for all types of kinds of
interested people.
The Book Publicists of Southern California was started thirty
years ago by Irwin Zucker as a way for all those connected with
or interested in the publishing business to meet and exchange
information. They meet bi-monthly for dinners at the
Sportsmen's Lodge in the Studio City suburb of Los Angeles.
Each dinner is a full program with networking, good food and a
panel of experts on various aspects of the book world.
Current BPSC Ernie Weckbaugh helps Irwin put together the
fun and informative newsletter, Know Thy Shelf, after every
meeting. Features include a cover column by Ernie, a
fast-paced and humorous byline column by Irwin and relevant
pictures of recent activities of BPSC members, celebrities or
writers in the news. Each newsletter is easily downloaded in
PDF form at the Book Publicists website,
www.bookpublicists.org
years ago by Irwin Zucker as a way for all those connected with
or interested in the publishing business to meet and exchange
information. They meet bi-monthly for dinners at the
Sportsmen's Lodge in the Studio City suburb of Los Angeles.
Each dinner is a full program with networking, good food and a
panel of experts on various aspects of the book world.
Current BPSC Ernie Weckbaugh helps Irwin put together the
fun and informative newsletter, Know Thy Shelf, after every
meeting. Features include a cover column by Ernie, a
fast-paced and humorous byline column by Irwin and relevant
pictures of recent activities of BPSC members, celebrities or
writers in the news. Each newsletter is easily downloaded in
PDF form at the Book Publicists website,
www.bookpublicists.org
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