The Book Publicists of Southern California was founded by Irwin Zucker, book pr legend, over 30 years ago. They meet every two months for a dinner at the Sportsmen's Lodge Hotel in Studio City, California with a different group of speakers discussing various aspects of the publishing world.
With over 50 years experience in the promotion of books, publications and their authors, Irwin Zucker has seen the book business evolve from a fairly straightforward affair to a time when the arena has become multi-faceted with such innovations, the Internet, satellite radio and the consolidation of media companies.
Embracing the newest outlets which technology has provided, Irwin Zucker and Brad Butler seek to give their clients guidance on the best avenues and methods of exposure to promote the books, publications and services offered by a wide range of writers, professionals, political organizations, travel companies and educators.
While seeking exposure to widest possible audience in Radio/TV/Print Press and on the Internet, Promotion in Motion provides advice on the best angles of promotion for various media outlets and how clients can best handle the stresses of interviewing and presenting their cases whatever the media outlet. Convincing the public that they need your book is a vital aspect of promotion.