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| Brendan June 2009 Feature Article in The Irish Herald |
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| Brendan 21625 Prairie Street Chatsworth, CA 91311-5833 (800) 421-8446 (818) 428-6000 info@brendanvacations.com www.brendanvacations.com |
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As companies try to find the right formula to survive new economic realities, Brendan
Vacations, a Los Angeles based tour operator founded in 1968 by native Irishman Jimmy
Murphy, is the midst of adding personnel, expanding their horizons and marketing travel
deals never seen before. Brendan, which offers escorted and independent vacation
packages for all over the world, is considered the gold standard of tour operators and has
been a consistent leader in breaking through with creative new ways to travel. In recent
years independent travel has been one of the fastest growing segments in Brendan’s
product line.
Not since the aftermath of 9/11 has the travel industry seen such a rapid contraction of
business, leading Brendan marketing chief Gordon Dirker to reiterate on radio shows
across the country that “the consumer is the big winner in this environment. In 30 years, I
have never seen anything like what is being offered for the 2009 travel season.” For
example, just to site one of their many current deals, Brendan is set to offer a winter $99
companion air fare to Europe on British Airways when an escorted tour is purchased.
In order raise the company profile, a major website expansion is underway in conjunction
with a number of other strategies involving radio, TV, print press and the Internet. Gary
Murphy is a regular guest on a number of syndicated and local radio shows across the
country and Brendan recently participated in the Los Angeles Times Festival of Books at
UCLA, giving away 320 travel gift bags loaded with Brendan brochures, flyers, books,
product samples, magazines and other goodies supplied by the Book Publicists of
Southern California.
Another aspect of the travel business flying under the radar is the resurgence of travel
agents as a viable and necessary part of the industry. For a number of years travel
agents have been under assault as airlines cut their fees and big online retailers
captured the growing Internet market. But the trend is being reversed as agencies invest
in new technology and consumers grow weary of substandard customer service and a
lack of recourse with big online firms. In addition, tour packagers like Brendan, hoteliers
and resorts are giving travel agencies the inside track on deals unknown to the others.
The experience and knowledge contained within firms like Quinn Travel and Alliance
Travel, based in San Francisco, are a fantastic resource for travelers. Equally important
is the personal touch and the ability to reach an agent with a problem or during an
emergency. The economic downturn has accelerated this process on both sides of the
equation, with the industry and public embracing this valuable resource.
Brendan holds monthly one-hour Webinars for travel agents on various destinations and
has decided to expand this information resource to consumers with a June Webinar about
the Jameson Irish Whiskey Bow Street Distillery in Dublin. This is purported to be the
oldest operating whiskey distillery in the world and was purchased by Scottish
businessman James Jameson in 1780. The Bow Street Distillery is a popular stop on
Brendan’s Irish vacations. For the date and time contact Brendan at 800-421-8446.
Brendan Vacations was launched in 1968 with escorted tours of Ireland and they now
send more tourists to the Emerald Isle than any other company. Their buses are a
ubiquitous part of the Irish landscape during the travel season and, about 20 years ago, it
was one of the first operators to offer escorted tours of Northern Ireland.
With over 40-million Americans having some level of Irish ancestry, it is a natural
destination for tourists from the United States. Surveys indicate, aside from the amazing
scenery, terrific food and amazing historical sites, that it is the Irish people who keep
tourists coming back to Ireland.
With a major presence in the South Pacific and Down Under, Brendan has a number of
exciting vacation packages to Tahiti, Fiji, New Zealand and Australia. South America has
become extremely popular over the years, with Brazil leading the pack followed by Peru in
terms of popularity.
For more information about Brendan Vacations go to www.brendanvacations.com
or www.brendanvacationspr.com or call 800-421-8446.
You can also find out more about Brendan and book their products at Quinn
Travel 415-665-7330 or Alliance Travel at 415-752-2000
Vacations, a Los Angeles based tour operator founded in 1968 by native Irishman Jimmy
Murphy, is the midst of adding personnel, expanding their horizons and marketing travel
deals never seen before. Brendan, which offers escorted and independent vacation
packages for all over the world, is considered the gold standard of tour operators and has
been a consistent leader in breaking through with creative new ways to travel. In recent
years independent travel has been one of the fastest growing segments in Brendan’s
product line.
Not since the aftermath of 9/11 has the travel industry seen such a rapid contraction of
business, leading Brendan marketing chief Gordon Dirker to reiterate on radio shows
across the country that “the consumer is the big winner in this environment. In 30 years, I
have never seen anything like what is being offered for the 2009 travel season.” For
example, just to site one of their many current deals, Brendan is set to offer a winter $99
companion air fare to Europe on British Airways when an escorted tour is purchased.
In order raise the company profile, a major website expansion is underway in conjunction
with a number of other strategies involving radio, TV, print press and the Internet. Gary
Murphy is a regular guest on a number of syndicated and local radio shows across the
country and Brendan recently participated in the Los Angeles Times Festival of Books at
UCLA, giving away 320 travel gift bags loaded with Brendan brochures, flyers, books,
product samples, magazines and other goodies supplied by the Book Publicists of
Southern California.
Another aspect of the travel business flying under the radar is the resurgence of travel
agents as a viable and necessary part of the industry. For a number of years travel
agents have been under assault as airlines cut their fees and big online retailers
captured the growing Internet market. But the trend is being reversed as agencies invest
in new technology and consumers grow weary of substandard customer service and a
lack of recourse with big online firms. In addition, tour packagers like Brendan, hoteliers
and resorts are giving travel agencies the inside track on deals unknown to the others.
The experience and knowledge contained within firms like Quinn Travel and Alliance
Travel, based in San Francisco, are a fantastic resource for travelers. Equally important
is the personal touch and the ability to reach an agent with a problem or during an
emergency. The economic downturn has accelerated this process on both sides of the
equation, with the industry and public embracing this valuable resource.
Brendan holds monthly one-hour Webinars for travel agents on various destinations and
has decided to expand this information resource to consumers with a June Webinar about
the Jameson Irish Whiskey Bow Street Distillery in Dublin. This is purported to be the
oldest operating whiskey distillery in the world and was purchased by Scottish
businessman James Jameson in 1780. The Bow Street Distillery is a popular stop on
Brendan’s Irish vacations. For the date and time contact Brendan at 800-421-8446.
Brendan Vacations was launched in 1968 with escorted tours of Ireland and they now
send more tourists to the Emerald Isle than any other company. Their buses are a
ubiquitous part of the Irish landscape during the travel season and, about 20 years ago, it
was one of the first operators to offer escorted tours of Northern Ireland.
With over 40-million Americans having some level of Irish ancestry, it is a natural
destination for tourists from the United States. Surveys indicate, aside from the amazing
scenery, terrific food and amazing historical sites, that it is the Irish people who keep
tourists coming back to Ireland.
With a major presence in the South Pacific and Down Under, Brendan has a number of
exciting vacation packages to Tahiti, Fiji, New Zealand and Australia. South America has
become extremely popular over the years, with Brazil leading the pack followed by Peru in
terms of popularity.
For more information about Brendan Vacations go to www.brendanvacations.com
or www.brendanvacationspr.com or call 800-421-8446.
You can also find out more about Brendan and book their products at Quinn
Travel 415-665-7330 or Alliance Travel at 415-752-2000
| Brendan Vacations Is Expanding While Offering Amazing Bargains June, 2009 |
The Irish Herald is the oldest Irish newspaper on the West Coast. Founded in 1962,
the free monthly paper has provided the Irish community with an invaluable service.
Since its re-launch in 1996, The Irish Herald continues to inform and entertain the
ever-increasing Irish population by way of international and local Irish and Irish American
news, entertainment listings, music and book reviews, advice on immigration, real estate,
business and finance, travel stories and sports updates.
The Irish Herald's 60,000 readers Irish immigrants ranging from the new arrivals to
veterans of 30 or 40 years; Americans conducting business with Irish; or Americans with
Irish ancestry value their heritage and like to support local business. Whether you are
looking to promote travel, telecommunications, insurance, construction, Irish produce or
almost any service or product, The Irish Herald has proven to be the definitive source for
information about Irish and Irish-American business on the West Coast.
Continued demand for a quality Irish paper has led to expansion. In October 2003 we
launched the first edition of the Southern California Irish Herald complete with news,
information and stories from Los Angeles, San Diego and Orange Counties as well as
other areas such as Palm Desert and Santa Barbara.
In another exciting move and one which will prove hugely beneficial to our advertisers and
readers, The Irish Herald joined forces with 5 other Irish American monthly publications last
year. The new entity is called The American Irish Media Network. For more information visit
www.americanirishmedia.com
During the first week of each month, The Irish Herald is distributed to the most recognized
Irish establishments along the West Coast from Seattle to San Diego. Circulation is around
25,000.
the free monthly paper has provided the Irish community with an invaluable service.
Since its re-launch in 1996, The Irish Herald continues to inform and entertain the
ever-increasing Irish population by way of international and local Irish and Irish American
news, entertainment listings, music and book reviews, advice on immigration, real estate,
business and finance, travel stories and sports updates.
The Irish Herald's 60,000 readers Irish immigrants ranging from the new arrivals to
veterans of 30 or 40 years; Americans conducting business with Irish; or Americans with
Irish ancestry value their heritage and like to support local business. Whether you are
looking to promote travel, telecommunications, insurance, construction, Irish produce or
almost any service or product, The Irish Herald has proven to be the definitive source for
information about Irish and Irish-American business on the West Coast.
Continued demand for a quality Irish paper has led to expansion. In October 2003 we
launched the first edition of the Southern California Irish Herald complete with news,
information and stories from Los Angeles, San Diego and Orange Counties as well as
other areas such as Palm Desert and Santa Barbara.
In another exciting move and one which will prove hugely beneficial to our advertisers and
readers, The Irish Herald joined forces with 5 other Irish American monthly publications last
year. The new entity is called The American Irish Media Network. For more information visit
www.americanirishmedia.com
During the first week of each month, The Irish Herald is distributed to the most recognized
Irish establishments along the West Coast from Seattle to San Diego. Circulation is around
25,000.
| Contact Info for The Irish Herald Publisher: Sean Canniffe 650-344-3765 650-344-3056 FX editor@irish-herald.com The Irish Herald 1201 Howard Avenue, Suite 203 Burlingame, CA 94010 |
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| For Media Interviews with Gordon Dirker of Brendan ContactPromotion in Motion 323-461-3921 brad@promotioninmotion.net www.promotioninmotion.net |
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In 2010 Brendan, a premier tour provider based in Los Angeles and in business for over
40 years, has launched a number of new Escorted and Independent vacation packages
for destinations all over the world. Always a leader designing new and innovative ways to
see the great cities of beautiful natural places of the world, this company has led the way
since 1969 in creating the organizations which protect consumers from fraud and brought
stability to the travel marketplace.
Gordon Dirker, Head of Marketing and Sales for Brendan, and other Brendan officials will
be appearing on radio shows around the country to discuss the latest in the travel business,
hot destinations and the best programs for ambitious travelers.
Promotion in Motion is currently working for Brendan on a multi-faceted PR campaign in
conjunction with their launching a new website and continuing to offer quality travel
opportunities to satisfy the needs of discerning and informed consumers.
40 years, has launched a number of new Escorted and Independent vacation packages
for destinations all over the world. Always a leader designing new and innovative ways to
see the great cities of beautiful natural places of the world, this company has led the way
since 1969 in creating the organizations which protect consumers from fraud and brought
stability to the travel marketplace.
Gordon Dirker, Head of Marketing and Sales for Brendan, and other Brendan officials will
be appearing on radio shows around the country to discuss the latest in the travel business,
hot destinations and the best programs for ambitious travelers.
Promotion in Motion is currently working for Brendan on a multi-faceted PR campaign in
conjunction with their launching a new website and continuing to offer quality travel
opportunities to satisfy the needs of discerning and informed consumers.
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